The man and the flat-iron

Last weekend I was in a discussion with masculine person which had a outspoken meaning about man and ironing: “ Woman iron, men don’t. So when we go live together she should iron my blouses”. He claimed he tried it before but it wasn’t a success because “men weren’t made for ironing”. Uhuh, that’s what I would say! This man is simply living in a pre-war imaginary world were the only thing men should do is making money and women should take care of the household. But we are living in 2010 now..




This issue, that only women should iron, is solved now by the manly flat-iron. The new flat-iron is in a black suitcase which should emit “manliness”. With the styling, a dark color composition, and the metal accents it has more to do with “a futuristic race-car than a classic flat-iron” according to Phillips. Phillips’ motivation for the innovation is simple; the normal flat-irons don’t feel powerful enough to feel the confidence for ironing all the wrinkled blouses into perfect smooth ironed blouses. Well, if you ask me, this has to be invented by a man! But if it motivates our man to iron their own blouses, than a lot of women will Phillips be thankful ;)